* DCN will be unremittingly POSITIVE in tone. We all know the seriousness of the environmental crisis, but it
is not the function of this particular magazine to dwell on that fact. We want this to be a magazine of POSITIVE
ALTERNATIVES to the system of mindless consumerism we are all enmeshed in.
* DCN will talk about the entire spectrum of human existence. There is not a "physical world"
over here and a "spiritual world" over there. "Haul wood, carry water." We will always have a strong "how
to" emphasis ‑‑ gardening, solar energy, straw bale houses,
etc. etc. But we will also have
articles on community development, intellectual overviews on sustainable
living, etc., poetry, and personal experiences. We are endeavoring to be a complete package here.
* DCN will not be an exclusively "country" magazine. Much of our focus will be to inspire urban
dwellers to live a more sustainable lifestyle ‑‑ using compact
flourescents, recycling more, growing a garden in the backyard, riding
bicycles, making up their own entertainment and cultural dramas rather than
depending on Hollywood for this. There
are many things that urban dwellers can do.
* Ultimately, DCN will be published quarterly ‑‑ one issue
per season. But we are basically
starting from scratch here, and there will be only one issue for 1996. Like planting a garden, putting out a
magazine is an organic process ‑‑ after you prepare the soil and
plant the seed, you've got to wait In this case, it will take about a year for
a strong feedback loop to get started.
I plan to run classified ads in other sustainable‑type
publications, and will send review copies to anybody who might review us. Also, I will print up an extra 1000 (in
excess of the initial press run of 1000) for free distribution. Word of mouth is, after all, the best
advertising, and there's nothing like having an issue of the magazine given to
you by an enthusiastic reader.
* After the magazine starts showing a profit (within a couple of years,
I hope), I intend on paying the artists and writers/. Till then, what I can say is, you're getting in on the ground
floor, and it's a good feeling being part of a phenomenon like this.
* Because that's what DCN really is ‑‑ a cultural
phenomenon, I feel strongly inspired to put out this magazine. Writers and artists are already being
inspired to send us articles and drawings.
Other people are being inspired to subscribe and to pass the word to
their friends. What is it that inspires
us? I don't want to give it a
name. Let's just say a HIGHER PURPOSE
is working its way through us all.